Analysing the ‘green’ consumer segment in China –
An Empirical Study on ‘green’ characteristics of consumers in Ningbo and Shanghai

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Analysing the ‘green’ consumer segment in China – An Empirical Study on ‘green’ characteristics of consumers in Ningbo and Shanghai

This paper analyses the green consumer segment in China with the means of an empirical study on ‗green‘ characteristics of consumers in two of China‘s western cities Ningbo and Shanghai. The methodological approach in this research was constructionist in terms of its ontology, and a combination of i...

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Bibliographic Details
Main Author:	Otte, Maren
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23155/

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