The Attempts of Pro-Social Communication Agents in Communicating and Shaping Environmental Behaviour via the Internet

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The Attempts of Pro-Social Communication Agents in Communicating and Shaping Environmental Behaviour via the Internet

With the increase in focus on environmental advertising during the early 1990s, it is surprising that more research has not focused on advertisings effect on influencing and shaping consumer behaviour change. This is seen as crucial in the next few decreased due to a general agreement on the effect...

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Bibliographic Details
Main Author:	Bailey, James A
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23114/

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