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To What Extent Does Advertising Affect Brand Equity: The Food Industry

The importance of brand equity to the success of businesses has become increasingly apparent in recent years, in particular as it is an incredibly powerful means of gaining competitive advantage. The significance of competitive advantage is especially noticeable in the food industry, where there is...

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Bibliographic Details
Main Author:	Cooke-Yarborough, Julie-Anna
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23111/

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