IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA

QR Code

IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA

Children these days decide everything. They have indirectly become decision makers of the household. From the purchases in the house to what clothes they want to wear. The market at present is of children and the youth. Children are referred to as ‘the king’ in the consumer group. The aim of this di...

Full description

Bibliographic Details
Main Author:	Fulwadhya, Aakrati / A
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23076/

Similar Items

The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China
by: Li, Jia-Ying
Published: (2019)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

The Effectiveness of Celebrity Endorsement in India
by: Surana, Rajni
Published: (2008)

Effectiveness of celebrity endorsement in India
by: Kaur, Rajbir
Published: (2014)

THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE
by: Khan, Shahira
Published: (2011)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
by: Gan, Wenqian
Published: (2006)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India
by: Khanna, Sneha
Published: (2012)

The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective
by: Udhwani, Hiten
Published: (2011)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Elements of critical discourse in copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad, et al.
Published: (2019)

Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve, et al.
Published: (2010)

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
by: Arman, Ahmad, et al.
Published: (2019)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

Celebrity Endorsements: Effects and Impact from Indian Consumers' Perspective
by: Udhwani, Rahul
Published: (2013)

Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand
by: Modi, Shweta
Published: (2007)

The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat
by: Samat, Norafifi
Published: (2014)

Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
by: Moses, Ibrahim Oyewole, et al.
Published: (2018)

A Case Study Of "Maxis" Celebrity Endorsement
by: Serpoosh, Majid
Published: (2006)

A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision
by: Suresh Jain, Rohit
Published: (2008)

Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia
by: Chen, Can
Published: (2014)

The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
by: Tam, Kah Yean
Published: (2022)

The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
by: Foo, Nicolette Ni En
Published: (2024)

Cognitive processing of persuasive messages: the concept of peripheral routes of persuasion through visual cues of celebrity endorsements in advertisements
by: Adzharuddin, Nor Azura
Published: (2014)

Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.
by: Devidasani, Neha
Published: (2010)

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables
by: Phang, Grace, et al.
Published: (2007)

The impact of social media celebrity endorsement on Malaysian university students' consumption behavior
by: Thong, Bao Chye
Published: (2023)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader
by: Mohayyaddin Abdul Kader, Farith Azizi
Published: (2018)

Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers
by: Kumar, Vaibhav
Published: (2009)

The celebrity endorsement industry: adapting to Web 2.0 and beyond
by: Raphael, Jackie
Published: (2013)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

Purchasing celebrity-endorsed brands as a way of self-presentation
by: Yue, Xiaofan, et al.
Published: (2024)

The effects of television and Internet food advertising on parents and children
by: Pettigrew, Simone, et al.
Published: (2013)

Compliance with childrens television food advertising regulations in Australia
by: Roberts, M., et al.
Published: (2012)