How CSR creates value for mutual insurers: a strategic-economic model for managers

Over the last 20 years, corporate social responsibility (CSR) has worked its way up the business and political agenda. Evidence of firms’ increased CSR investments are not matched,however, by clear evidence of how CSR creates value for firms. As recession takes hold,managers will increasingly be r...

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Main Author: Lageu, Faye
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23065/
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author Lageu, Faye
author_facet Lageu, Faye
author_sort Lageu, Faye
building Nottingham Research Data Repository
collection Online Access
description Over the last 20 years, corporate social responsibility (CSR) has worked its way up the business and political agenda. Evidence of firms’ increased CSR investments are not matched,however, by clear evidence of how CSR creates value for firms. As recession takes hold,managers will increasingly be required to review their inputs and outputs and consider how their various resource allocations create value. That some firms invest in CSR suggests it can provide a competitive advantage; yet, a vast body of research exploring the link between CSR and financial performance has failed to confirm a positively correlated relationship. More recent approaches focus on the strategic perspective, looking at how CSR supports core business activities; and the economic perspective, looking at how CSR favours stakeholder relations which reduce transaction costs. Typically, research focuses on one or other of these perspectives. In this paper, I argue that for mutual insurers, given the nature of their business and their ownership structure, CSR offers value from both a strategic and economic perspective. I show how theory contributes to our practical understanding of how CSR offers value to mutual insurers, and in particular, how Barnett’s (2007) stakeholder influence capacity concept can be complemented by absorptive capacity concept. While CSR that takes account of stakeholders’ priorities is said to contribute to stakeholder influence capacity and build trust, I posit that CSR that addresses (emerging) social and environmental risks contributes to absorptive capacity and builds risk knowledge for competitive advantage. I then offer a two-tier model for managers of mutual insurers to assess the extent to which their CSR creates value from an economic and strategic perspective, and consider opportunities for further value-creation, including communication and learning processes to enhance value. Its application to information obtained from four mutual insurers reveals its potential value for managers, and highlights how future research may further contribute to the model’s practical value.
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spelling nottingham-230652018-04-04T15:49:14Z https://eprints.nottingham.ac.uk/23065/ How CSR creates value for mutual insurers: a strategic-economic model for managers Lageu, Faye Over the last 20 years, corporate social responsibility (CSR) has worked its way up the business and political agenda. Evidence of firms’ increased CSR investments are not matched,however, by clear evidence of how CSR creates value for firms. As recession takes hold,managers will increasingly be required to review their inputs and outputs and consider how their various resource allocations create value. That some firms invest in CSR suggests it can provide a competitive advantage; yet, a vast body of research exploring the link between CSR and financial performance has failed to confirm a positively correlated relationship. More recent approaches focus on the strategic perspective, looking at how CSR supports core business activities; and the economic perspective, looking at how CSR favours stakeholder relations which reduce transaction costs. Typically, research focuses on one or other of these perspectives. In this paper, I argue that for mutual insurers, given the nature of their business and their ownership structure, CSR offers value from both a strategic and economic perspective. I show how theory contributes to our practical understanding of how CSR offers value to mutual insurers, and in particular, how Barnett’s (2007) stakeholder influence capacity concept can be complemented by absorptive capacity concept. While CSR that takes account of stakeholders’ priorities is said to contribute to stakeholder influence capacity and build trust, I posit that CSR that addresses (emerging) social and environmental risks contributes to absorptive capacity and builds risk knowledge for competitive advantage. I then offer a two-tier model for managers of mutual insurers to assess the extent to which their CSR creates value from an economic and strategic perspective, and consider opportunities for further value-creation, including communication and learning processes to enhance value. Its application to information obtained from four mutual insurers reveals its potential value for managers, and highlights how future research may further contribute to the model’s practical value. 2009-12 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23065/1/F_Lageu_MBA.pdf Lageu, Faye (2009) How CSR creates value for mutual insurers: a strategic-economic model for managers. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Lageu, Faye
How CSR creates value for mutual insurers: a strategic-economic model for managers
title How CSR creates value for mutual insurers: a strategic-economic model for managers
title_full How CSR creates value for mutual insurers: a strategic-economic model for managers
title_fullStr How CSR creates value for mutual insurers: a strategic-economic model for managers
title_full_unstemmed How CSR creates value for mutual insurers: a strategic-economic model for managers
title_short How CSR creates value for mutual insurers: a strategic-economic model for managers
title_sort how csr creates value for mutual insurers: a strategic-economic model for managers
url https://eprints.nottingham.ac.uk/23065/