Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.

The central objective of this research paper was to measure and analyse the impact of switching barriers in the UK retail banking industry. My analysis utilises a typographical framework developed by Burnham et al. (2003) in an attempt to ensure that my research not only furthers our understanding o...

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Main Author: Garner, Philip M
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23032/
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author Garner, Philip M
author_facet Garner, Philip M
author_sort Garner, Philip M
building Nottingham Research Data Repository
collection Online Access
description The central objective of this research paper was to measure and analyse the impact of switching barriers in the UK retail banking industry. My analysis utilises a typographical framework developed by Burnham et al. (2003) in an attempt to ensure that my research not only furthers our understanding of the industry itself, but also of switching barriers in general. Key findings included the estimation of the relative magnitudes of individuals switching cost types and facets; the elucidation of crucial driver relationships through which regulatory activity could be achievable, such as increased consumer education to reduce perceptions of the industry’s complexity; and recognition that satisfaction was still playing a central role in customer retention, albeit with high switching barriers generally playing a mediatory role. In addition, I carried out an initial assessment of the impact of online banking, finding that no significant differences in switching barrier perceptions were being experienced by high-frequency users. Finally, I made some constructive modifications to the typographical framework by identifying a previously unappreciated division between time and effort spent on information-related activities and that spent more generally on non-informational activities within the switching process.
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spelling nottingham-230322017-12-31T13:43:02Z https://eprints.nottingham.ac.uk/23032/ Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market. Garner, Philip M The central objective of this research paper was to measure and analyse the impact of switching barriers in the UK retail banking industry. My analysis utilises a typographical framework developed by Burnham et al. (2003) in an attempt to ensure that my research not only furthers our understanding of the industry itself, but also of switching barriers in general. Key findings included the estimation of the relative magnitudes of individuals switching cost types and facets; the elucidation of crucial driver relationships through which regulatory activity could be achievable, such as increased consumer education to reduce perceptions of the industry’s complexity; and recognition that satisfaction was still playing a central role in customer retention, albeit with high switching barriers generally playing a mediatory role. In addition, I carried out an initial assessment of the impact of online banking, finding that no significant differences in switching barrier perceptions were being experienced by high-frequency users. Finally, I made some constructive modifications to the typographical framework by identifying a previously unappreciated division between time and effort spent on information-related activities and that spent more generally on non-informational activities within the switching process. 2009-11-01 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23032/1/PhilipGarnerDissertation.pdf Garner, Philip M (2009) Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Garner, Philip M
Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.
title Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.
title_full Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.
title_fullStr Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.
title_full_unstemmed Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.
title_short Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market.
title_sort regulating switching barriers in uk retail banking: the student and recent graduate market.
url https://eprints.nottingham.ac.uk/23032/