Understanding the Relationship Marketing and the Guanxi within the Taiwanese Auto Parts Industry

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Understanding the Relationship Marketing and the Guanxi within the Taiwanese Auto Parts Industry

The aim of this research is to investigate the importance of relationship marketing as well as the guanxi concept in the auto parts industry in Taiwan. The analysis of the auto parts industry was been conducted initially. Following the chapter, the researcher tried to understand the factors from bot...

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Bibliographic Details
Main Author:	Hsieh, Ming-Hsun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23029/

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