Understanding the Relationship Marketing and the Guanxi within the Taiwanese Auto Parts Industry
The aim of this research is to investigate the importance of relationship marketing as well as the guanxi concept in the auto parts industry in Taiwan. The analysis of the auto parts industry was been conducted initially. Following the chapter, the researcher tried to understand the factors from bot...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23029/ |