First Mover Advantage in Ecommerce
In order for any innovative firm to reap the rewards of their labour, they must employ a strategy that utilises the opportunity that their innovation generates. Often, highly innovative firms become first movers, having to not only to develop the innovation but also the market for that innovation....
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23018/ |
| _version_ | 1848792495922610176 |
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| author | Sharif, Abdulaziz |
| author_facet | Sharif, Abdulaziz |
| author_sort | Sharif, Abdulaziz |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In order for any innovative firm to reap the rewards of their labour, they must employ a strategy that utilises the opportunity that their innovation generates. Often, highly innovative firms become first movers, having to not only to develop the innovation but also the market for that innovation.
The aim of this dissertation is to determine what elements contribute to garnering and sustaining First Mover Advantages and what elements mitigate First Mover Disadvantages in e-commerce. The dissertation will review case studies of high profile Internet Brands that are market leaders in their respective markets through context of the Market Evolution Matrix by Suarez & Lanzolla. Then the research will extrapolate the critical strategic elements in their markets.
The findings of this paper will address the critical areas of interest for firms seeking to capitalise on an innovation based on the type of market they are operating under including the tendency for second mover success in the technology led markets and the importance of customer service in a Calm Water market.
Finally this dissertation will introduce a frame work which assess the efficacy of key differentiators in sustain First Mover Advantages under differing market Suarez & Lanzolla market structures. |
| first_indexed | 2025-11-14T18:45:19Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23018 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:45:19Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-230182018-05-01T16:27:53Z https://eprints.nottingham.ac.uk/23018/ First Mover Advantage in Ecommerce Sharif, Abdulaziz In order for any innovative firm to reap the rewards of their labour, they must employ a strategy that utilises the opportunity that their innovation generates. Often, highly innovative firms become first movers, having to not only to develop the innovation but also the market for that innovation. The aim of this dissertation is to determine what elements contribute to garnering and sustaining First Mover Advantages and what elements mitigate First Mover Disadvantages in e-commerce. The dissertation will review case studies of high profile Internet Brands that are market leaders in their respective markets through context of the Market Evolution Matrix by Suarez & Lanzolla. Then the research will extrapolate the critical strategic elements in their markets. The findings of this paper will address the critical areas of interest for firms seeking to capitalise on an innovation based on the type of market they are operating under including the tendency for second mover success in the technology led markets and the importance of customer service in a Calm Water market. Finally this dissertation will introduce a frame work which assess the efficacy of key differentiators in sustain First Mover Advantages under differing market Suarez & Lanzolla market structures. 2009-09-21 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23018/1/First_Mover_Advantage_in_E-commerce.pdf Sharif, Abdulaziz (2009) First Mover Advantage in Ecommerce. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Sharif, Abdulaziz First Mover Advantage in Ecommerce |
| title | First Mover Advantage in Ecommerce |
| title_full | First Mover Advantage in Ecommerce |
| title_fullStr | First Mover Advantage in Ecommerce |
| title_full_unstemmed | First Mover Advantage in Ecommerce |
| title_short | First Mover Advantage in Ecommerce |
| title_sort | first mover advantage in ecommerce |
| url | https://eprints.nottingham.ac.uk/23018/ |