an investigation into the content of travel blogs including the influence of content on browsers' cognitive states: implications for marketing destinations

an investigation into the content of travel blogs including the influence of content on browsers' cognitive states: implications for marketing destinations

Marketers have started to capitalize the internet as a communication mechanism successfully in Business to Business and Business to Consumer strategies. Meanwhile, blogging as one special constituent of the internet has significantly gained attention. In addition, travel and tourism as one of the mo...

Full description

Bibliographic Details
Main Author: li, yuejing
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/22957/

Similar Items

Similar Items