An Assessment of The Opportunities for Entry into The Market for The Manufacturer of Promotional Products in Thailand

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An Assessment of The Opportunities for Entry into The Market for The Manufacturer of Promotional Products in Thailand

Given the expansion of promotional products industry worldwide for the past decades, this study assessed the attractiveness of the industry, specifically in Thailand, and identified the possibilities for new entrants into the market as manufacturers. Taking into account theories concerning industry...

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Bibliographic Details
Main Author:	Somchatvong, Laddaporn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22950/

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