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Humorous advertising used on TV: The effects of this appeal upon brand awareness

The following study is a detailed account of the effects humorous TV advertising has upon brand awareness. The objective of this study is to uncover firstly, can humour gain attention for the brand and through using humour in TV ads, can this create more recognition towards the brand? Also is the br...

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Bibliographic Details
Main Author:	Ewing, Glen Kingsley
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22917/

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