Internal market orientation in law firms– evaluation of internal marketing techniques used for talent retention, job satisfaction and competitive advantage.

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Internal market orientation in law firms– evaluation of internal marketing techniques used for talent retention, job satisfaction and competitive advantage.

This management project intends to assess the level and the outcome of internal market orientation in law firms and the various internal marketing techniques used by law firms in order to maintain a satisfied workforce and fight the obstacles of employee retention. For the purpose of this project, e...

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Bibliographic Details
Main Author:	Patt, Tanja / TMP
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22898/

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