Why Chinese Consumers Prefer the Wet Market Rather Than the Supermarket for Daily Food Consumption -An Investigation in Chinese Food Shoppers

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Why Chinese Consumers Prefer the Wet Market Rather Than the Supermarket for Daily Food Consumption -An Investigation in Chinese Food Shoppers

This paper aims to explore Chinese consumers shopping intentions and decisions to purchase food and hence to explain why Chinese consumers prefer to shop in traditional markets rather than supermarkets for daily food consumption. The survey is conducted by asking the participants eight well-structur...

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Bibliographic Details
Main Author:	JI, Yan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22846/

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