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Am Impact of TV Advertising on Brand Switching of Facial Skin Care Products toward Thai Women

It is widely accepted that “women” and “beauty” can hardly set apart. Women desire for a young looking skin and healthy, especially from inside-out. Colour cosmetics are believed to make them look more beautiful, charming, and have better personality. However, many people including dermatologists, m...

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Bibliographic Details
Main Author:	Chaisavetkanon, Patchara
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22841/

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