The role of RM for DMCs in the run up to the London Olympics 2012

The role of RM for DMCs in the run up to the London Olympics 2012

This dissertation will implement The Process Model of Relationship Marketing (Parvatiyar and Sheth 2000) to analyse existing Relationship Marketing (RM) practices and attempt to compare findings to existing literature and academic best-practice in order to reveal managerial implications for MangoLon...

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Bibliographic Details
Main Author: Nisbet, David
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/22839/

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