The role of RM for DMCs in the run up to the London Olympics 2012
This dissertation will implement The Process Model of Relationship Marketing (Parvatiyar and Sheth 2000) to analyse existing Relationship Marketing (RM) practices and attempt to compare findings to existing literature and academic best-practice in order to reveal managerial implications for MangoLon...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22839/ |
| _version_ | 1848792460231180288 |
|---|---|
| author | Nisbet, David |
| author_facet | Nisbet, David |
| author_sort | Nisbet, David |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This dissertation will implement The Process Model of Relationship Marketing (Parvatiyar and Sheth 2000) to analyse existing Relationship Marketing (RM) practices and attempt to compare findings to existing literature and academic best-practice in order to reveal managerial implications for MangoLondon.
Research objectives include:
• To identify criteria or a model through which to analyse the effectiveness of Relation Marketing practice
• To use this model to identify current management of these relationships at MangoLondon
• Make suggestions for the MangoLondon in view of the 2012 London Olympics
Qualitative interviews were carried out with management at the organisation and compared to interviews with customers and secondary data.
This dissertation reveals that MangoLondon effectively manages some aspects of the process model, such as communication and trust with its customers. However, there are shortfalls in current management and governance of RM processes.
Based on the findings of this dissertation managerial implications have been suggested which may inform the business plan for MangoLondon in the lead up to the 2012 Olympics in London. |
| first_indexed | 2025-11-14T18:44:45Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22839 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:44:45Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-228392018-04-25T00:22:13Z https://eprints.nottingham.ac.uk/22839/ The role of RM for DMCs in the run up to the London Olympics 2012 Nisbet, David This dissertation will implement The Process Model of Relationship Marketing (Parvatiyar and Sheth 2000) to analyse existing Relationship Marketing (RM) practices and attempt to compare findings to existing literature and academic best-practice in order to reveal managerial implications for MangoLondon. Research objectives include: • To identify criteria or a model through which to analyse the effectiveness of Relation Marketing practice • To use this model to identify current management of these relationships at MangoLondon • Make suggestions for the MangoLondon in view of the 2012 London Olympics Qualitative interviews were carried out with management at the organisation and compared to interviews with customers and secondary data. This dissertation reveals that MangoLondon effectively manages some aspects of the process model, such as communication and trust with its customers. However, there are shortfalls in current management and governance of RM processes. Based on the findings of this dissertation managerial implications have been suggested which may inform the business plan for MangoLondon in the lead up to the 2012 Olympics in London. 2009 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22839/1/David_Nisbet.pdf Nisbet, David (2009) The role of RM for DMCs in the run up to the London Olympics 2012. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Nisbet, David The role of RM for DMCs in the run up to the London Olympics 2012 |
| title | The role of RM for DMCs in the run up to the London Olympics 2012 |
| title_full | The role of RM for DMCs in the run up to the London Olympics 2012 |
| title_fullStr | The role of RM for DMCs in the run up to the London Olympics 2012 |
| title_full_unstemmed | The role of RM for DMCs in the run up to the London Olympics 2012 |
| title_short | The role of RM for DMCs in the run up to the London Olympics 2012 |
| title_sort | role of rm for dmcs in the run up to the london olympics 2012 |
| url | https://eprints.nottingham.ac.uk/22839/ |