APA (7th ed.) Citation

Gupta, G. (2009). Understanding the differentiating impacts of the communication strategies of a high involvement service (investment advisory services) and a high involvement product (precious jewellery) on customer satisfaction and loyalty.

Chicago Style (17th ed.) Citation

Gupta, Gauri. Understanding the Differentiating Impacts of the Communication Strategies of a High Involvement Service (investment Advisory Services) and a High Involvement Product (precious Jewellery) on Customer Satisfaction and Loyalty. 2009.

MLA (9th ed.) Citation

Gupta, Gauri. Understanding the Differentiating Impacts of the Communication Strategies of a High Involvement Service (investment Advisory Services) and a High Involvement Product (precious Jewellery) on Customer Satisfaction and Loyalty. 2009.