Consumer's perceptions and attitudes when seeing product placement in cinema movies

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Consumer's perceptions and attitudes when seeing product placement in cinema movies

I aim at studying the degree of influence that product placements in cinema movies have on consumers’ perceptions and following attitudes. That’s why I would like to determine how consumers are affected by the growing number of product placements into cinema movies and, thereby being able to measure...

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Bibliographic Details
Main Author:	Lenoir, Marine
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22809/

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