Consumer's perceptions and attitudes when seeing product placement in cinema movies
I aim at studying the degree of influence that product placements in cinema movies have on consumers’ perceptions and following attitudes. That’s why I would like to determine how consumers are affected by the growing number of product placements into cinema movies and, thereby being able to measure...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22809/ |
| _version_ | 1848792453683871744 |
|---|---|
| author | Lenoir, Marine |
| author_facet | Lenoir, Marine |
| author_sort | Lenoir, Marine |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | I aim at studying the degree of influence that product placements in cinema movies have on consumers’ perceptions and following attitudes. That’s why I would like to determine how consumers are affected by the growing number of product placements into cinema movies and, thereby being able to measure the effectiveness of such marketing strategy. |
| first_indexed | 2025-11-14T18:44:39Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22809 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:44:39Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-228092018-02-17T11:06:57Z https://eprints.nottingham.ac.uk/22809/ Consumer's perceptions and attitudes when seeing product placement in cinema movies Lenoir, Marine I aim at studying the degree of influence that product placements in cinema movies have on consumers’ perceptions and following attitudes. That’s why I would like to determine how consumers are affected by the growing number of product placements into cinema movies and, thereby being able to measure the effectiveness of such marketing strategy. 2009-09-05 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22809/1/Dissertation_final.pdf Lenoir, Marine (2009) Consumer's perceptions and attitudes when seeing product placement in cinema movies. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Lenoir, Marine Consumer's perceptions and attitudes when seeing product placement in cinema movies |
| title | Consumer's perceptions and attitudes when seeing product placement in cinema movies |
| title_full | Consumer's perceptions and attitudes when seeing product placement in cinema movies |
| title_fullStr | Consumer's perceptions and attitudes when seeing product placement in cinema movies |
| title_full_unstemmed | Consumer's perceptions and attitudes when seeing product placement in cinema movies |
| title_short | Consumer's perceptions and attitudes when seeing product placement in cinema movies |
| title_sort | consumer's perceptions and attitudes when seeing product placement in cinema movies |
| url | https://eprints.nottingham.ac.uk/22809/ |