An Investigation of Internet Users’ Attitudes to Targeted Internet Advertising

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An Investigation of Internet Users’ Attitudes to Targeted Internet Advertising

New technologies, especially in relation to web marketing, have created a marketing watershed in terms of opportunities for marketers to target and personalise advertising to internet users. The purpose of this project is to explore to what extent this type of marketing has, in some cases, led to ps...

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Bibliographic Details
Main Author:	Webb, Luke PC
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22780/

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