What should a ‘gold standard’ balanced communications and
engagement scorecard look like for the Nottingham University
Hospitals?

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What should a ‘gold standard’ balanced communications and engagement scorecard look like for the Nottingham University Hospitals?

The project presented in this report was carried out under a mandate given by Ms Cath Lovatt, Director of the Directorate of Communications and Marketing at the Nottingham University Hospitals (NUH), the fourth largest acute teaching trust in the UK. It aimed at using the balanced scorecard approach...

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Bibliographic Details
Main Author:	Kuffer, Ariane / AK
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22763/

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