An Assessment of Mobile Device Internet Services on Customer Perceived Value and Loyalty

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An Assessment of Mobile Device Internet Services on Customer Perceived Value and Loyalty

The objective of this study is to explore the effect of a complementary mobile and internet service offering around mobile devices on customer perceived value and consumer loyalty, as well as investigate if perceived value can predict consumer loyalty. Gender differences were also explored in both...

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Bibliographic Details
Main Author:	Tai, Wern Shin Valerie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22705/

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