Marketing Gozo as an idividual destination
The island of Gozo for many years has received the unofficial status of second best, the aim of this paper is to determine and highlight the opportunities and problems the island faces in the current socio-economic climate and the possible long term benefits of positioning Gozo as a destination on i...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22689/ |
| _version_ | 1848792437482323968 |
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| author | Lazarova, Pauline |
| author_facet | Lazarova, Pauline |
| author_sort | Lazarova, Pauline |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The island of Gozo for many years has received the unofficial status of second best, the aim
of this paper is to determine and highlight the opportunities and problems the island faces in
the current socio-economic climate and the possible long term benefits of positioning Gozo
as a destination on its own merit. Interviews conducted with industry professionals together
with use of analyses and research based on data obtained from mainstream travel agents
and government institutions. Gozo has the potential and ability to sustain its self as an island
destination and benefit the community and local economy through a variety of programmes
aimed at capitalising on the unique features and attractions the island has at its disposal.
The Island has the ability to be developed as a region destination through careful and planed
use of its attributes, the development and promotion of niche segment attractions targeting
specific groups of travellers. Expand the employment opportunities for local work force.
Improve the social and economic status of the community through restructuring its tourism
product, thereby attracting new investment and setting Gozo as a separate destination on the
map. |
| first_indexed | 2025-11-14T18:44:23Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22689 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:44:23Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-226892017-12-24T18:14:30Z https://eprints.nottingham.ac.uk/22689/ Marketing Gozo as an idividual destination Lazarova, Pauline The island of Gozo for many years has received the unofficial status of second best, the aim of this paper is to determine and highlight the opportunities and problems the island faces in the current socio-economic climate and the possible long term benefits of positioning Gozo as a destination on its own merit. Interviews conducted with industry professionals together with use of analyses and research based on data obtained from mainstream travel agents and government institutions. Gozo has the potential and ability to sustain its self as an island destination and benefit the community and local economy through a variety of programmes aimed at capitalising on the unique features and attractions the island has at its disposal. The Island has the ability to be developed as a region destination through careful and planed use of its attributes, the development and promotion of niche segment attractions targeting specific groups of travellers. Expand the employment opportunities for local work force. Improve the social and economic status of the community through restructuring its tourism product, thereby attracting new investment and setting Gozo as a separate destination on the map. 2009 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22689/1/P_Lazarova_Dissertation.pdf Lazarova, Pauline (2009) Marketing Gozo as an idividual destination. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Lazarova, Pauline Marketing Gozo as an idividual destination |
| title | Marketing Gozo as an idividual destination |
| title_full | Marketing Gozo as an idividual destination |
| title_fullStr | Marketing Gozo as an idividual destination |
| title_full_unstemmed | Marketing Gozo as an idividual destination |
| title_short | Marketing Gozo as an idividual destination |
| title_sort | marketing gozo as an idividual destination |
| url | https://eprints.nottingham.ac.uk/22689/ |