Customer Satisfaction & Loyalty in the Singapore Retail Fuel Market

Customer Satisfaction & Loyalty in the Singapore Retail Fuel Market

Where are all the customers? If your competitors have got them, then it’s a bad news. The good news is that you can win them back or attract new ones. This may sound simple and easy. However, the starkest challenge facing business today is customer scarcity where they are too many sellers for too fe...

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Bibliographic Details
Main Author: Koh, See Yong
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/22626/

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