AN ANALYSIS ON HOW ARTISTIC DESIGN IS COMPETING IN THE INTERIOR DESIGN SERVICES INDUSTRY AND A PROPOSAL TO IMPROVE ITS PERFORMANCE

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AN ANALYSIS ON HOW ARTISTIC DESIGN IS COMPETING IN THE INTERIOR DESIGN SERVICES INDUSTRY AND A PROPOSAL TO IMPROVE ITS PERFORMANCE

This management project is about evaluating how Artistic Design, a startup interior design company, is competing in the highly competitive interior design services industry and proposing a strategy for improvements in its competitive position. A critical review of the academic literatures is struct...

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Bibliographic Details
Main Author:	Kang, Woon Tian Raymond
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22593/

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