Branding Syria As A Spiritual Destination
Tourism is considered as the main pillar of the Syrian national economy. It is expected to match the hard currency earnings generated by the diminishing oil exports. Syria is very rich in its spiritual offerings, however the tourism sector in still in its early stages of development. Syria�¢â�¬...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22558/ |
| _version_ | 1848792427272339456 |
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| author | Akkad, Dima |
| author_facet | Akkad, Dima |
| author_sort | Akkad, Dima |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Tourism is considered as the main pillar of the Syrian national economy. It is expected to match the hard currency earnings generated by the diminishing oil exports. Syria is very rich in its spiritual offerings, however the tourism sector in still in its early stages of development. Syria�¢â�¬â�¢s investment in promoting tourism has been very limited relative to what Syria has to offer in tourism and branding is relatively a new term to the Syrian society that needs to be carefully exploited. As spiritual tourism is the fastest growing travel segment within the international market, Syria needs to seize this opportunity to brand itself as a spiritual destination.
This research focuses on the significance of branding Syria as a spiritual destination. A list of key stakeholders in the tourism industry was interviewed to enhance the research with information that could not be obtained through the survey. Additionally, a survey was conducted that collected information regarding such issues as the image of Syria, its strengths and weaknesses, its competitors and the potential of spiritual tourism within Syria.
The results from this research shows that Syria enjoys a valuable potential for tourism that is still unknown to some, misconceived by many, and currently appreciated by only a few. With strongly distorted images of Syria in Western countries due to political and regional considerations, it is in reality a safe destination adored by those who experience it. Syria has a very solid background to build on such as a wealth of monuments and sites, an abundance of religious temples, diversified virgin landscapes, and uniquely hospitable people. More importantly, it is a land that has carefully held on to its genuine authenticity, and where a true tolerance and brotherhood of religious diversity resides. With a carefully planned branding strategy, efficient marketing, and a serious attentiveness to weaknesses of the sector, Syria can definitely become a top spiritual destination visited by millions of avid spirituality seekers. |
| first_indexed | 2025-11-14T18:44:14Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22558 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:44:14Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-225582018-02-05T00:00:46Z https://eprints.nottingham.ac.uk/22558/ Branding Syria As A Spiritual Destination Akkad, Dima Tourism is considered as the main pillar of the Syrian national economy. It is expected to match the hard currency earnings generated by the diminishing oil exports. Syria is very rich in its spiritual offerings, however the tourism sector in still in its early stages of development. Syria�¢â�¬â�¢s investment in promoting tourism has been very limited relative to what Syria has to offer in tourism and branding is relatively a new term to the Syrian society that needs to be carefully exploited. As spiritual tourism is the fastest growing travel segment within the international market, Syria needs to seize this opportunity to brand itself as a spiritual destination. This research focuses on the significance of branding Syria as a spiritual destination. A list of key stakeholders in the tourism industry was interviewed to enhance the research with information that could not be obtained through the survey. Additionally, a survey was conducted that collected information regarding such issues as the image of Syria, its strengths and weaknesses, its competitors and the potential of spiritual tourism within Syria. The results from this research shows that Syria enjoys a valuable potential for tourism that is still unknown to some, misconceived by many, and currently appreciated by only a few. With strongly distorted images of Syria in Western countries due to political and regional considerations, it is in reality a safe destination adored by those who experience it. Syria has a very solid background to build on such as a wealth of monuments and sites, an abundance of religious temples, diversified virgin landscapes, and uniquely hospitable people. More importantly, it is a land that has carefully held on to its genuine authenticity, and where a true tolerance and brotherhood of religious diversity resides. With a carefully planned branding strategy, efficient marketing, and a serious attentiveness to weaknesses of the sector, Syria can definitely become a top spiritual destination visited by millions of avid spirituality seekers. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22558/1/Branding_Syria_as_a_Spiritual_Destination.pdf Akkad, Dima (2008) Branding Syria As A Spiritual Destination. [Dissertation (University of Nottingham only)] (Unpublished) Syria spiritual destination spirituality branding nations branding destination spiritual tourism Syrian brand holistic tourism Middle East spiritual product government strategy tourism and politics pilgrimage |
| spellingShingle | Syria spiritual destination spirituality branding nations branding destination spiritual tourism Syrian brand holistic tourism Middle East spiritual product government strategy tourism and politics pilgrimage Akkad, Dima Branding Syria As A Spiritual Destination |
| title | Branding Syria As A Spiritual Destination |
| title_full | Branding Syria As A Spiritual Destination |
| title_fullStr | Branding Syria As A Spiritual Destination |
| title_full_unstemmed | Branding Syria As A Spiritual Destination |
| title_short | Branding Syria As A Spiritual Destination |
| title_sort | branding syria as a spiritual destination |
| topic | Syria spiritual destination spirituality branding nations branding destination spiritual tourism Syrian brand holistic tourism Middle East spiritual product government strategy tourism and politics pilgrimage |
| url | https://eprints.nottingham.ac.uk/22558/ |