CRM Systems and their effects on Business Performance

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CRM Systems and their effects on Business Performance

The business world today is in a middle of huge transition. From brand and product centric, the organizations are striving to become customer centric. This has put customer to the central of all the operations of the organization. This has brought forward the concept of relationship marketing where...

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Bibliographic Details
Main Author:	Aphale, Apoorv
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	CRM
Online Access:	https://eprints.nottingham.ac.uk/22422/

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