NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY

With the globalization of the world economies, International Marketing is gaining more and more prominence. India being a developing economy has recently entered into the global market. It will be very interesting and challenging to take up International Marketing of bearings, of an Indian company....

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Main Author:	Taparia, Sunayna
Format:	Dissertation (University of Nottingham only)
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22419/

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author	Taparia, Sunayna
author_facet	Taparia, Sunayna
author_sort	Taparia, Sunayna
building	Nottingham Research Data Repository
collection	Online Access
description	With the globalization of the world economies, International Marketing is gaining more and more prominence. India being a developing economy has recently entered into the global market. It will be very interesting and challenging to take up International Marketing of bearings, of an Indian company. I choose National Engineering Industries Ltd. To conduct my research, as it is a leading bearing company in India and also because it is in the process of making a strong hold internationally which would give me an opportunity to explore all avenue available to them. In this case study I would be covering important points such as prioritizing the countries that NEI should focus on while marketing their product internationally, which mode of entry would be best suited to enter those markets and also the appropriate marketing strategies that would work best for promoting the product in the selected countries. Also it is an interesting topic as it would bring out all the problems that occur during marketing a product internationally. The case study would also give an insight on the various issues, aspects and steps involved in marketing bearings internationally, which would help National Engineering Industries Ltd in accurately gauging the opportunities available to them, and help them take the right decisions regarding marketing their product internationally.
first_indexed	2025-11-14T18:43:52Z
format	Dissertation (University of Nottingham only)
id	nottingham-22419
institution	University of Nottingham Malaysia Campus
institution_category	Local University
last_indexed	2025-11-14T18:43:52Z
publishDate	2008
recordtype	eprints
repository_type	Digital Repository
spelling	nottingham-224192014-11-18T12:10:54Z https://eprints.nottingham.ac.uk/22419/ NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY Taparia, Sunayna With the globalization of the world economies, International Marketing is gaining more and more prominence. India being a developing economy has recently entered into the global market. It will be very interesting and challenging to take up International Marketing of bearings, of an Indian company. I choose National Engineering Industries Ltd. To conduct my research, as it is a leading bearing company in India and also because it is in the process of making a strong hold internationally which would give me an opportunity to explore all avenue available to them. In this case study I would be covering important points such as prioritizing the countries that NEI should focus on while marketing their product internationally, which mode of entry would be best suited to enter those markets and also the appropriate marketing strategies that would work best for promoting the product in the selected countries. Also it is an interesting topic as it would bring out all the problems that occur during marketing a product internationally. The case study would also give an insight on the various issues, aspects and steps involved in marketing bearings internationally, which would help National Engineering Industries Ltd in accurately gauging the opportunities available to them, and help them take the right decisions regarding marketing their product internationally. 2008 Dissertation (University of Nottingham only) NonPeerReviewed Taparia, Sunayna (2008) NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle	Taparia, Sunayna NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
title	NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
title_full	NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
title_fullStr	NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
title_full_unstemmed	NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
title_short	NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY
title_sort	national engineering industries ltd. - a case study issues, aspects and steps involved in marketing bearings internationally
url	https://eprints.nottingham.ac.uk/22419/

NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY

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