Understanding the role of the dealers and the distribution channel for passenger cars in the automotive industry in Europe and India

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Understanding the role of the dealers and the distribution channel for passenger cars in the automotive industry in Europe and India

In the automotive industry, the dealer plays a very important role in the distribution channel and is the 'face' with which the customer identifies and through whom he experiences the brand i.e. the car itself. Until recently, not much has been studied about the dealers and their role in t...

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Bibliographic Details
Main Author:	Gupta, Shivi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22398/

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