Factors determining the Level of Customer Trust in Online Travel Shopping

Factors determining the Level of Customer Trust in Online Travel Shopping

The purpose of this study was to determine the dimensions of customer trust in the context of Internet travel shopping. Based on the related literature on relationship marketing in online as well as offline contexts, the study proposed four main factors affecting customer trust towards Internet-base...

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Bibliographic Details
Main Author: Manocha, Annum
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/22383/

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