HOWCAN MULTI- CHANNEL RETAILING FURTHER EXPAND THEIR PRODUCT RANGE WHILST SUSTAINING CUSTOMER EXPERIENCE AND SATISFACTION FOR BOOTS.COM?

HOWCAN MULTI- CHANNEL RETAILING FURTHER EXPAND THEIR PRODUCT RANGE WHILST SUSTAINING CUSTOMER EXPERIENCE AND SATISFACTION FOR BOOTS.COM?

The Nottingham MBA team were assigned to explore online product range extension of Boots.com from marketing, supply chain and financial perspectives. Firstly, from the marketing perspective we explored the market attractiveness, profitability, challenges of expanding the product lines in online indu...

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Bibliographic Details
Main Authors: Cherian, Bijoy, Lin, Yen-Hui, Mohd Ramli, Mohd Nizaruddin Azlan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/22374/

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