Sustainability of Boots.com's growth Strategy as an application service provider (ASP) from services perspective for better engagement of customers, suppliers and partners

Sustainability of Boots.com's growth Strategy as an application service provider (ASP) from services perspective for better engagement of customers, suppliers and partners

As per the MBA project curriculum, our team of three [3] members were assigned a consulting group project by Boots.com. Also we were assigned to write an individual report critically reviewing the key aspects of the group project. As assigned in the group project we investigated the growth strategie...

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Bibliographic Details
Main Author: Cherian, Bijoy
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/22370/

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