Examining the Role of Religious Product Consumption:Marketing to the Indian Ethnic Population of UK

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Examining the Role of Religious Product Consumption:Marketing to the Indian Ethnic Population of UK

As the ethnic population of Indians rise across the U.K., the need and demand of cultural products are increasingly essential to retain the cultural value of their ethnic identity. This dissertation seeks to examine the role of marketing religious products of the various types of Hindu festivals to...

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Bibliographic Details
Main Author:	Soni, Kanika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22351/

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