Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension

Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension

In the last twenty years the research on inter-organizational relationship has been growing, it circles around the idea that intensive competition in the marketplace is making it too expensive for one firm to do everything on its own. The widespread belief that companies should focus on their core c...

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Bibliographic Details
Main Author: Lin, Yen-Hui
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/22312/

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