Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension
In the last twenty years the research on inter-organizational relationship has been growing, it circles around the idea that intensive competition in the marketplace is making it too expensive for one firm to do everything on its own. The widespread belief that companies should focus on their core c...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22312/ |
| _version_ | 1848792388747657216 |
|---|---|
| author | Lin, Yen-Hui |
| author_facet | Lin, Yen-Hui |
| author_sort | Lin, Yen-Hui |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In the last twenty years the research on inter-organizational relationship has been growing, it circles around the idea that intensive competition in the marketplace is making it too expensive for one firm to do everything on its own. The widespread belief that companies should focus on their core competencies (Prahalad and Hamel, 1990) has led to an outsourcing trend and in increasing awareness of the importance of a competitive supply base.
There is a strong belief and a general agreement that company require a variety of relationships, while there is not a 'best' type of relationship exist. However, trust in exchange relationship has been hypothesized to be a valuable economic asset because it has been described as an important antecedent to effective inter-organizational collaboration (Sako, 1991; Smith, Carroll and Ashford, 1995)
The aim of this paper is to examine the importance of building a good buyer-supplier relationship for Boots.com's product line extension business growth strategy. Thus examine the validity of the research topic: 'Trust based buyer-supplier relationship will further assist Boots.com's business development strategy for product line extension'. |
| first_indexed | 2025-11-14T18:43:37Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22312 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:43:37Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-223122018-02-15T12:25:49Z https://eprints.nottingham.ac.uk/22312/ Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension Lin, Yen-Hui In the last twenty years the research on inter-organizational relationship has been growing, it circles around the idea that intensive competition in the marketplace is making it too expensive for one firm to do everything on its own. The widespread belief that companies should focus on their core competencies (Prahalad and Hamel, 1990) has led to an outsourcing trend and in increasing awareness of the importance of a competitive supply base. There is a strong belief and a general agreement that company require a variety of relationships, while there is not a 'best' type of relationship exist. However, trust in exchange relationship has been hypothesized to be a valuable economic asset because it has been described as an important antecedent to effective inter-organizational collaboration (Sako, 1991; Smith, Carroll and Ashford, 1995) The aim of this paper is to examine the importance of building a good buyer-supplier relationship for Boots.com's product line extension business growth strategy. Thus examine the validity of the research topic: 'Trust based buyer-supplier relationship will further assist Boots.com's business development strategy for product line extension'. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22312/1/08MBAlixyhl1.pdf Lin, Yen-Hui (2008) Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Lin, Yen-Hui Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension |
| title | Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension |
| title_full | Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension |
| title_fullStr | Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension |
| title_full_unstemmed | Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension |
| title_short | Trust Based Buyer-Supplier Relationship Will Further Assist Boots.com's Business Development Strategy for Product Line Extension |
| title_sort | trust based buyer-supplier relationship will further assist boots.com's business development strategy for product line extension |
| url | https://eprints.nottingham.ac.uk/22312/ |