Understanding Self-gift Consumer Behaviour of Chinese Adults

Understanding Self-gift Consumer Behaviour of Chinese Adults

The research aims to explore SGCB in the context of China, focusing on the influence of Chinese culture on the nature, contexts and emotions associated with SGCB. SGCB was initially studied in Western societies. Mick, DeMoss and Faure are the key scholars in the field of studying SGCB, but most of...

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Bibliographic Details
Main Author: Wang, Fangfang
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/22294/

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