Technological and Research Alliances as a Competitive advantage for Nissan and Renault

Globalization makes the world smaller and smaller. (Meredith & Shafer, 2001). The products and services in the world provide by firms on the basis of globalization. Especially in the last decade, it is noted that the changes accelerated the globalization pace dramatically and increased the resou...

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Main Author: Liu, Aicanzi
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Subjects:
Online Access:https://eprints.nottingham.ac.uk/22290/
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author Liu, Aicanzi
author_facet Liu, Aicanzi
author_sort Liu, Aicanzi
building Nottingham Research Data Repository
collection Online Access
description Globalization makes the world smaller and smaller. (Meredith & Shafer, 2001). The products and services in the world provide by firms on the basis of globalization. Especially in the last decade, it is noted that the changes accelerated the globalization pace dramatically and increased the resource, money, culture, and business interaction. Exactly under the results of changes and the formation of more and more global market, the strategic alliance gains its rapid development among the companies. Strategic alliances in today are increasingly popular across the national borders in order to gain the fast and economical growth. More and more multi-national firms such as Google, Microsoft, IBM and Nissan, etc, are busy to looking for their global strategic alliances in order to improve their global competitive ability and leverage their partner firms competencies. These companies consider it as an important source of resources, learning and more important to the competencies improvement. Recent researches demonstrated that the number of alliances is growing with an high average rate of 25 percent per year ((Parise, S. & Casher, A., 2003). It is said that the strategic alliance is a by-products of the economic globalization in today's business environment.
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spelling nottingham-222902017-12-17T23:27:42Z https://eprints.nottingham.ac.uk/22290/ Technological and Research Alliances as a Competitive advantage for Nissan and Renault Liu, Aicanzi Globalization makes the world smaller and smaller. (Meredith & Shafer, 2001). The products and services in the world provide by firms on the basis of globalization. Especially in the last decade, it is noted that the changes accelerated the globalization pace dramatically and increased the resource, money, culture, and business interaction. Exactly under the results of changes and the formation of more and more global market, the strategic alliance gains its rapid development among the companies. Strategic alliances in today are increasingly popular across the national borders in order to gain the fast and economical growth. More and more multi-national firms such as Google, Microsoft, IBM and Nissan, etc, are busy to looking for their global strategic alliances in order to improve their global competitive ability and leverage their partner firms competencies. These companies consider it as an important source of resources, learning and more important to the competencies improvement. Recent researches demonstrated that the number of alliances is growing with an high average rate of 25 percent per year ((Parise, S. & Casher, A., 2003). It is said that the strategic alliance is a by-products of the economic globalization in today's business environment. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22290/1/08MScLIXAL8.pdf Liu, Aicanzi (2008) Technological and Research Alliances as a Competitive advantage for Nissan and Renault. [Dissertation (University of Nottingham only)] (Unpublished) Technological Alliance Research Alliances
spellingShingle Technological Alliance
Research Alliances
Liu, Aicanzi
Technological and Research Alliances as a Competitive advantage for Nissan and Renault
title Technological and Research Alliances as a Competitive advantage for Nissan and Renault
title_full Technological and Research Alliances as a Competitive advantage for Nissan and Renault
title_fullStr Technological and Research Alliances as a Competitive advantage for Nissan and Renault
title_full_unstemmed Technological and Research Alliances as a Competitive advantage for Nissan and Renault
title_short Technological and Research Alliances as a Competitive advantage for Nissan and Renault
title_sort technological and research alliances as a competitive advantage for nissan and renault
topic Technological Alliance
Research Alliances
url https://eprints.nottingham.ac.uk/22290/