Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.

In today�s business world customer satisfaction is a prerequisite for gaining competitive advantage. The ability to make accurate forecasts enables companies to meet customer needs at the right time and place. In order to improve their forecasts companies should recognize the role of collaboration...

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Bibliographic Details
Main Author: Vinnik, Irina
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/22234/
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author Vinnik, Irina
author_facet Vinnik, Irina
author_sort Vinnik, Irina
building Nottingham Research Data Repository
collection Online Access
description In today�s business world customer satisfaction is a prerequisite for gaining competitive advantage. The ability to make accurate forecasts enables companies to meet customer needs at the right time and place. In order to improve their forecasts companies should recognize the role of collaboration with partners in the same supply chain. Collaboration facilitates synchronization of ideas and activities which enable participants to gain enormous benefits. Synchronisation can be achieved through sharing demand information between members of the supply chain which assist each of them in their operations planning. Instead of blindly forecasting direct customer orders, companies can have the knowledge of what to expect from other members of the supply chain through information sharing. Current practice of forecasting distribution requirements at a leading company in a soft drink market is going to be investigated which will enhance practical knowledge about the topic. If the company can obtain highly accurate forecasts it will lead to operational efficiency as well as better customer service. The analysis of the current approach at the company will be made as well as the ideas for its improvement.
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format Dissertation (University of Nottingham only)
id nottingham-22234
institution University of Nottingham Malaysia Campus
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language English
last_indexed 2025-11-14T18:43:28Z
publishDate 2008
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spelling nottingham-222342017-12-30T07:15:54Z https://eprints.nottingham.ac.uk/22234/ Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd. Vinnik, Irina In today�s business world customer satisfaction is a prerequisite for gaining competitive advantage. The ability to make accurate forecasts enables companies to meet customer needs at the right time and place. In order to improve their forecasts companies should recognize the role of collaboration with partners in the same supply chain. Collaboration facilitates synchronization of ideas and activities which enable participants to gain enormous benefits. Synchronisation can be achieved through sharing demand information between members of the supply chain which assist each of them in their operations planning. Instead of blindly forecasting direct customer orders, companies can have the knowledge of what to expect from other members of the supply chain through information sharing. Current practice of forecasting distribution requirements at a leading company in a soft drink market is going to be investigated which will enhance practical knowledge about the topic. If the company can obtain highly accurate forecasts it will lead to operational efficiency as well as better customer service. The analysis of the current approach at the company will be made as well as the ideas for its improvement. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22234/1/08MSclixiv3.pdf Vinnik, Irina (2008) Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Vinnik, Irina
Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.
title Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.
title_full Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.
title_fullStr Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.
title_full_unstemmed Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.
title_short Supply Chain Collaboration: An analysis of Haulier Forecast at Coca Cola Enterprises Ltd.
title_sort supply chain collaboration: an analysis of haulier forecast at coca cola enterprises ltd.
url https://eprints.nottingham.ac.uk/22234/