Reaping benefits from corporate blogs
With the growing popularity of individual blogs, companies have begun to utilize this nascent media to communicate with their stakeholders. This study aims at discovering how companies can best operate their corporate blogs in order to reap the greatest benefits from this media. From the literature...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22193/ |
| _version_ | 1848792372097318912 |
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| author | Yin, Samuelson Chung Yao |
| author_facet | Yin, Samuelson Chung Yao |
| author_sort | Yin, Samuelson Chung Yao |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | With the growing popularity of individual blogs, companies have begun to utilize this nascent media to communicate with their stakeholders. This study aims at discovering how companies can best operate their corporate blogs in order to reap the greatest benefits from this media.
From the literature review, corporate blogs are considered valuable platforms, and involvement with them is thought to be the main benefit to a firm's operation. Three characteristics of blogs
have been shown to influence involvement, and these results can serve as a guideline for corporate blogging. Self-related information, a centralized style of management, and frequent updating are recommended as vital factors in creating a successful corporate blog. |
| first_indexed | 2025-11-14T18:43:21Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22193 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:43:21Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-221932018-02-16T00:19:07Z https://eprints.nottingham.ac.uk/22193/ Reaping benefits from corporate blogs Yin, Samuelson Chung Yao With the growing popularity of individual blogs, companies have begun to utilize this nascent media to communicate with their stakeholders. This study aims at discovering how companies can best operate their corporate blogs in order to reap the greatest benefits from this media. From the literature review, corporate blogs are considered valuable platforms, and involvement with them is thought to be the main benefit to a firm's operation. Three characteristics of blogs have been shown to influence involvement, and these results can serve as a guideline for corporate blogging. Self-related information, a centralized style of management, and frequent updating are recommended as vital factors in creating a successful corporate blog. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22193/1/08MSclixcyy1.pdf Yin, Samuelson Chung Yao (2008) Reaping benefits from corporate blogs. [Dissertation (University of Nottingham only)] (Unpublished) corporate blogging blog |
| spellingShingle | corporate blogging blog Yin, Samuelson Chung Yao Reaping benefits from corporate blogs |
| title | Reaping benefits from corporate blogs |
| title_full | Reaping benefits from corporate blogs |
| title_fullStr | Reaping benefits from corporate blogs |
| title_full_unstemmed | Reaping benefits from corporate blogs |
| title_short | Reaping benefits from corporate blogs |
| title_sort | reaping benefits from corporate blogs |
| topic | corporate blogging blog |
| url | https://eprints.nottingham.ac.uk/22193/ |