A study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE

QR Code

A study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE

This thesis is a study of the ways advertisers use conceptual metaphors in order to creatively communicate with their customers. The purpose of this study is to analyze the metaphorical content of various advertisements and evaluate the creativity behind these advertisements. A conceptual framework...

Full description

Bibliographic Details
Main Author:	Agarwal, Nidhi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	English metaphor advertising creativity text-image relations idioms
Online Access:	https://eprints.nottingham.ac.uk/22127/

Similar Items

A cognitive analysis of snake and lion metaphors in Mandarin Chinese and British English
by: Wei, Lixia
Published: (2012)

Metaphors of illness in news reports in a Malaysian newspaper
by: Priyadarshni, R. Lakshmi
Published: (2016)

Toward a Pragmatic Conception of Metaphor
by: Youssef, Charbati
Published: (2001)

Implikatur dalam manuskrip Megat Terawis
by: Hamat, Haliza
Published: (2016)

Conceptual Metaphor Theory and Translation: A Cognitive Linguistic Analysis of English FEAR Metaphors and Metonymies into Arabic.
by: Hammas, Wedyan
Published: (2021)

Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective
by: Li, Qiutong
Published: (2019)

Metaphors in search of a target: the curious case of epigenetics
by: Stelmach, Aleksandra, et al.
Published: (2015)

Metaphors of health and illness in the oral discourses of the indigenous Semai community in Perak, Malaysia
by: Lendik Edmond, Lisbeth Sinan
Published: (2017)

The visual representation of metaphor: A social semiotic approach
by: Feng, D., et al.
Published: (2013)

Metaphors of "The Female" in Malay movies / Fuziah Kartini Hassan Basri and Faridah Ibrahim
by: Hassan Basri, Fuziah Kartini, et al.
Published: (2004)

On-line processing of multi-word sequences in a first and second language: evidence from eye-tracking and ERP
by: Siyanova, Anna
Published: (2010)

Identification of Nigerian English idioms: a methodological perspective
by: Muhammad, Umar Aliyu, et al.
Published: (2016)

Construction of Malaysian Chineseness through biometaphors in Malaysian Chinese literature in English
by: Chong, Seng Tong
Published: (2015)

Activating metaphors: exploring the embodied nature of metaphorical mapping in political discourse
by: Giovanelli, Marcello
Published: (2015)

Professionalism of new further education teachers: a metaphorical analysis
by: Rose, Neil
Published: (2019)

Metafora konsepsi dan pemikiran dalam peribahasa Melayu dan Perancis berkaitan haiwan
by: Salehan, Dinie Asyraf
Published: (2017)

Carbon reduction activism in the UK: lexical creativity and lexical framing in the context of climate change
by: Nerlich, Brigitte, et al.
Published: (2009)

'Climategate': paradoxical metaphors and political paralysis
by: Nerlich, Brigitte
Published: (2010)

Understanding modified idiomatic expressions: the 'impossible' just takes a little longer
by: Kyriacou, Marianna
Published: (2020)

Female gender images in adolescent magazine advertising
by: Napoli, Julie, et al.
Published: (2003)

Media, metaphors and modeling: how the UK newspapers reported the epidemiological modelling controversy during the 2001 foot and mouth outbreak
by: Nerlich, Brigitte
Published: (2007)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

Compounds, creativity and complexity in climate change communication: the case of ‘carbon indulgences’
by: Nerlich, Brigitte, et al.
Published: (2009)

Color psychology in advertising / Puteri Adlin Afina Azam Fitri
by: Azam Fitri, Puteri Adlin Afina
Published: (2020)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Good teachers: visions of values and virtues in university student metaphors
by: Cortazzi, Martin, et al.
Published: (2020)

A cognitive semantic analysis of metaphors of innovation in education in Lim Kok Wing’s writings
by: Razali, Nor Asiah
Published: (2020)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Beyond the human genome: microbes, metaphors and what it means to be human in an interconnected post-genomic world
by: Nerlich, Brigitte, et al.
Published: (2009)

Structure and use of idiomatic expressions in written Nigerian English
by: Muhammad, Umar Aliyu
Published: (2016)

Song and metaphoric imagery in forensic music therapy
by: Chambers, Carol
Published: (2008)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal
by: Hashim, Nazatul Atikah, et al.
Published: (2016)

Exploring teachers’ and students’ expectations of good English teachers in Kazakhstan through narrative and metaphor analyses
by: Zhunussova, Gulnissa
Published: (2019)

The Bronx in Australia: The Metaphoric Stigmatization of Public Housing Tenants in Australian Towns and Cities
by: Birdsall-Jones, Christina
Published: (2013)

Halal cosmeceuticals: the vogue and the vague
by: Hashim, Yumi Zuhanis Has-Yun
Published: (2009)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

Penterjemahan metafora dalam Kitab Riyadh Al-Salihin
by: Samsudin, Saifulah
Published: (2015)