Examining the Influences of Word-of-Mouth towards Sequels in Motion Picture Industry and the Effects of Product Knowledge and Tie-strength on Word-of-Mouth Behaviour

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Examining the Influences of Word-of-Mouth towards Sequels in Motion Picture Industry and the Effects of Product Knowledge and Tie-strength on Word-of-Mouth Behaviour

Research purpose: This paper aims to investigate the influences of Word-of-Mouth communication and critics reviews, advertising, movie genres and previous series quality have on consumers level of satisfaction towards sequels in the motion picture industry in U.K. In addition, this article also atte...

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Bibliographic Details
Main Author:	Cheng, Chenxiao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	motion picture Word-of-Mouth Critics' reviews Product knowledge strength of social-ties
Online Access:	https://eprints.nottingham.ac.uk/22124/

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