Making A Movie or Making A Difference? To What Extent Do Critical Movies and Documentaries Targeting Corporations' Wrongdoing Actually Influence Their CSR Strategies?
Supersize Me (2004) is a documentary whic3h highly criticizes and blames McDonald's for the spread of obesity in the US. Using a case study Supersize Me / McDonald's I will try to understand if the documentary has had some influence on McDonald's CSR (Corporate Social Responsibility...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22117/ |