How To Create An Attractive Package Tour to Japan: the UK as A Target Market

How To Create An Attractive Package Tour to Japan: the UK as A Target Market

This research aims to gain an insight into the package holiday industry and investigates how to create an attractive package tour to Japan , the UK as a target market. First of all, the characteristics of the current package products, which are available in the UK,are examined. Secondly, customer sa...

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Bibliographic Details
Main Author: Ishido, Aki
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Subjects:
package tours
tour operators
Japan
UK
tourism
Online Access:https://eprints.nottingham.ac.uk/22088/

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