Understanding the image of Indonesia in UK consumer : an analysis of Visit Indonesia 2008 campaign

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Understanding the image of Indonesia in UK consumer : an analysis of Visit Indonesia 2008 campaign

Tourist destinations have been facing an intensified competition among each other. Each destination feels the crucial need to differentiate themselves by trying to highlight their uniqueness through marketing effort. Destination branding came up as a concept that is believed could enable destination...

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Bibliographic Details
Main Author:	Gitadharmesti, Astri
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22079/

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