The Effectiveness of Celebrity Endorsement in India

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The Effectiveness of Celebrity Endorsement in India

Abstract The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensive...

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Bibliographic Details
Main Author:	Surana, Rajni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22069/

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