Managing innovation: a case study on the Nintendo Wii
The goal of this exploratory case study (Yin 1994) is to understand how Nintendo manages innovation, and in particular how it managed the development of the Wii. Indeed, Nintendo has always been regarded as a creative and innovative firm. However, its internal practices and the innovative nature of...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22043/ |
| _version_ | 1848792346581270528 |
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| author | Brignoli, Nicolo' |
| author_facet | Brignoli, Nicolo' |
| author_sort | Brignoli, Nicolo' |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The goal of this exploratory case study (Yin 1994) is to understand how Nintendo manages innovation, and in particular how it managed the development of the Wii.
Indeed, Nintendo has always been regarded as a creative and innovative firm. However, its internal practices and the innovative nature of its products have yet to be addressed from an academic viewpoint.
This research does find that Nintendo managed the development of the Wii following the Blue Ocean Strategy approach (Kim & Mauborgne 2005). This substantiates in delivering value innovation and creating an uncontested market (the blue ocean) by the innovative firm. Moreover, the research provides useful insights on six topics coded from the interviews collected. Topics involve [1] the business strategy followed by the firm; [2] its business values; [3] the role of some key persons of the firm, namely its President Satoru Iwata and the Manager of the Entertainment Analysis Division, Shigeru Miyamoto; [4] an analysis of some organisational practices that enable innovation; [5] the role and support provided by top management; and finally the effectiveness of [6] Nintendo's tuning with the market. |
| first_indexed | 2025-11-14T18:42:57Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22043 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:57Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-220432018-01-23T18:08:56Z https://eprints.nottingham.ac.uk/22043/ Managing innovation: a case study on the Nintendo Wii Brignoli, Nicolo' The goal of this exploratory case study (Yin 1994) is to understand how Nintendo manages innovation, and in particular how it managed the development of the Wii. Indeed, Nintendo has always been regarded as a creative and innovative firm. However, its internal practices and the innovative nature of its products have yet to be addressed from an academic viewpoint. This research does find that Nintendo managed the development of the Wii following the Blue Ocean Strategy approach (Kim & Mauborgne 2005). This substantiates in delivering value innovation and creating an uncontested market (the blue ocean) by the innovative firm. Moreover, the research provides useful insights on six topics coded from the interviews collected. Topics involve [1] the business strategy followed by the firm; [2] its business values; [3] the role of some key persons of the firm, namely its President Satoru Iwata and the Manager of the Entertainment Analysis Division, Shigeru Miyamoto; [4] an analysis of some organisational practices that enable innovation; [5] the role and support provided by top management; and finally the effectiveness of [6] Nintendo's tuning with the market. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22043/1/08MSclixnb11.pdf Brignoli, Nicolo' (2008) Managing innovation: a case study on the Nintendo Wii. [Dissertation (University of Nottingham only)] (Unpublished) Nintendo Wii innovation case study entrepreneurship radical incremental innovation management |
| spellingShingle | Nintendo Wii innovation case study entrepreneurship radical incremental innovation management Brignoli, Nicolo' Managing innovation: a case study on the Nintendo Wii |
| title | Managing innovation: a case study on the Nintendo Wii |
| title_full | Managing innovation: a case study on the Nintendo Wii |
| title_fullStr | Managing innovation: a case study on the Nintendo Wii |
| title_full_unstemmed | Managing innovation: a case study on the Nintendo Wii |
| title_short | Managing innovation: a case study on the Nintendo Wii |
| title_sort | managing innovation: a case study on the nintendo wii |
| topic | Nintendo Wii innovation case study entrepreneurship radical incremental innovation management |
| url | https://eprints.nottingham.ac.uk/22043/ |