TECHNOLOGY ADOPTION BY ELDERS IN INDIA
Elders often face difficulties while adopting a technology. Technology based industries so far have only focussed on younger generation and their preferences. However, the fact is that old age population is increasing at an alarming rate. It is essential to understand their preferences as in future...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22027/ |
| _version_ | 1848792344036376576 |
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| author | Kothari, Samta |
| author_facet | Kothari, Samta |
| author_sort | Kothari, Samta |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Elders often face difficulties while adopting a technology. Technology based industries so far have only focussed on younger generation and their preferences. However, the fact is that old age population is increasing at an alarming rate. It is essential to understand their preferences as in future they could be a strong potential market for technological products. This research aims to understand - elders' experience of technology adoption (in India). To explore new areas, in-depth interviews were conducted. The research shares invaluable information in the form of narrated experience of elders by themselves. Different stages beginning from general attitude towards the product to post-evaluation views were studied. After undertaking through analysis, practical suggestions regarding how this process can be made easier for elders were stated. This research provides an in-depth study of elderly Indian consumers' technology adoption process. |
| first_indexed | 2025-11-14T18:42:54Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22027 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:54Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-220272018-01-07T10:37:54Z https://eprints.nottingham.ac.uk/22027/ TECHNOLOGY ADOPTION BY ELDERS IN INDIA Kothari, Samta Elders often face difficulties while adopting a technology. Technology based industries so far have only focussed on younger generation and their preferences. However, the fact is that old age population is increasing at an alarming rate. It is essential to understand their preferences as in future they could be a strong potential market for technological products. This research aims to understand - elders' experience of technology adoption (in India). To explore new areas, in-depth interviews were conducted. The research shares invaluable information in the form of narrated experience of elders by themselves. Different stages beginning from general attitude towards the product to post-evaluation views were studied. After undertaking through analysis, practical suggestions regarding how this process can be made easier for elders were stated. This research provides an in-depth study of elderly Indian consumers' technology adoption process. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22027/1/08MAlixsk20.pdf Kothari, Samta (2008) TECHNOLOGY ADOPTION BY ELDERS IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Kothari, Samta TECHNOLOGY ADOPTION BY ELDERS IN INDIA |
| title | TECHNOLOGY ADOPTION BY ELDERS IN INDIA |
| title_full | TECHNOLOGY ADOPTION BY ELDERS IN INDIA |
| title_fullStr | TECHNOLOGY ADOPTION BY ELDERS IN INDIA |
| title_full_unstemmed | TECHNOLOGY ADOPTION BY ELDERS IN INDIA |
| title_short | TECHNOLOGY ADOPTION BY ELDERS IN INDIA |
| title_sort | technology adoption by elders in india |
| url | https://eprints.nottingham.ac.uk/22027/ |