A Study on the Impact of Celebrity Endorsement on the
Indian Consumers Purchase Decision

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A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision

The focus of this dissertation is to understand the impact of celebrity endorsement on the consumers purchase decision. The research focuses on the Indian consumers who have shown a very different yet interesting way of recognising celebrities and stars. In a place like India where stars and cricket...

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Bibliographic Details
Main Author:	Suresh Jain, Rohit
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22021/

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