INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE
Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any w...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22018/ |
| _version_ | 1848792342727753728 |
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| author | Owais, Faizan |
| author_facet | Owais, Faizan |
| author_sort | Owais, Faizan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any way possible and it is all spelling out bad news for marketing. Marketers have been faced with many challenges, with markets at saturation
point, competitiveness is on the rise and marketers are faced with shortened product life
cycles. Further, technology and new media have diminished customer attention from one
specific media, which have led to increasing levels of advertising - targeting consumers
online, via telephone, direct mail, email and through mobile messaging. Consumers have
always found a way to distract themselves from the thousands of marketing messages thrown at them wherever they go. The collective impact of new marketing techniques is causing consumers to complain, and research suggests consumers have reached their saturation point of tolerance. This study takes a consumer perspective of how they perceive intrusive marketing practices to determine if consumers really want such treatment from marketers. |
| first_indexed | 2025-11-14T18:42:53Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22018 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:53Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-220182018-02-17T23:56:55Z https://eprints.nottingham.ac.uk/22018/ INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE Owais, Faizan Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any way possible and it is all spelling out bad news for marketing. Marketers have been faced with many challenges, with markets at saturation point, competitiveness is on the rise and marketers are faced with shortened product life cycles. Further, technology and new media have diminished customer attention from one specific media, which have led to increasing levels of advertising - targeting consumers online, via telephone, direct mail, email and through mobile messaging. Consumers have always found a way to distract themselves from the thousands of marketing messages thrown at them wherever they go. The collective impact of new marketing techniques is causing consumers to complain, and research suggests consumers have reached their saturation point of tolerance. This study takes a consumer perspective of how they perceive intrusive marketing practices to determine if consumers really want such treatment from marketers. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22018/1/08MAlixfo2.pdf Owais, Faizan (2008) INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished) Marketing Intrusive Marketing Methods Consumer Research SPAM Telemarketing Direct Mail. |
| spellingShingle | Marketing Intrusive Marketing Methods Consumer Research SPAM Telemarketing Direct Mail. Owais, Faizan INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE |
| title | INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE |
| title_full | INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE |
| title_fullStr | INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE |
| title_full_unstemmed | INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE |
| title_short | INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE |
| title_sort | intrusive marketing methods a contemporary consumer perspective |
| topic | Marketing Intrusive Marketing Methods Consumer Research SPAM Telemarketing Direct Mail. |
| url | https://eprints.nottingham.ac.uk/22018/ |